All projects featured below were designed by me and are arranged in reverse chronological order, with the most recent at the top and earlier work toward the bottom. Some designs have been modified to remove specific branding while maintaining the integrity of the original design.

Marketing Design: Flyer Redesign for ESLTECH 3315

Surviving the Infocalypse: Digital Citizenship in the Age of Artificial Intelligence

As the instructional designer for ESLTECH 3315, I was asked by the instructor, Rick Voithofer, to provide feedback on a flyer he created to market the course. His initial design followed a standard course flyer template, but it lacked the visual impact needed to capture students’ attention. Recognizing the flyer’s role as the “book cover” for the course, I took the initiative to redesign it for maximum engagement and clarity.

This project demonstrated my ability to:

• Apply visual design principles to improve marketing effectiveness.
• Simplify complex information for better engagement.
• Leverage QR codes & digital accessibility to increase ease of enrollment.
• Use strategic communication design to make academic content more compelling and student-friendly.

Key Contributions

Transforming Course Marketing with Design Strategy

• Enhanced Visual Appeal
  • Increased the prominence of the course image, making it the focal point to create a sense of urgency and intrigue.
  • Cropped unnecessary text and retained only the striking “Surviving the Infocalypse” title to grab attention.
• Streamlined Content for Impact
  • Reduced the text-heavy approach from the original flyer, keeping only the essential information needed to direct students to the enrollment page.
  • Ensured a concise and engaging layout to maintain interest.
• Optimized for Accessibility & Enrollment
  • Added a QR code linking directly to the course enrollment page, allowing students to sign up instantly using their phone’s camera.
  • For email distribution, ensured the hyperlink was clearly embedded for easy online registration.

Results & Enrollment Success

• Course enrollment maxed out twice, first at 100 students, then again at 130 students, demonstrating the flyer’s effectiveness in attracting students.
• The flyer generated higher engagement than the original, serving as a visually compelling marketing tool for course promotion.

By prioritizing design, accessibility, and usability, I helped transform a standard course flyer into an effective recruitment tool, ultimately driving record-breaking enrollment.